4th in our series of commercials for AIS Insurance
This is how I spend my New Years Eve! Could be worse. This year I was Team Leader and Co-Producer with Miles Dahl and Pacifica Films, at the glorious Bellagio Las Vegas. Here is Iconic!
Here is a humorous recreation of how Dene met Koko and fell in love. Based on true life events, Koko was Dene’s car mechanic. The terribly cheesy intro was created to fool the guests they were about to watch a badly put together amateur video. As you can see, that was far from the case. When we showed this at their wedding reception the response was nothing short of electric. Enjoy!
With all the hundreds of wedding highlight films out there that all look kind of the same, I set about to produce something a little different.
It all started when i heard the tune Amour, t’es là? by Banda Magda. This tune exemplified the upbeat, fun filled experience of a wedding, and i salivated at the thought of using it for my new wedding promo.
I emailed the songwriter directly, and we struck up a deal. I was over the moon!
I’m not entirely sure when i realized that i wanted someone to lip-sync the song throughout the piece, but seeing as i had had such a huge success with THIS video, it didn’t seem like a bad idea.
I started interviewing models, singers, dancers…trying to find the perfect ingenue for the project. Not an easy task by any means, and I was coming up with nothing.
Little did i know that perfection was staring me in the face the whole time…my scriptwriter Jenny!
Finally a light bulb went off, and i couldn’t believe Jenny had been right in front of me all this time. I prayed that she would do it, and she said YES!
Fast forward to the shoot day. Hours of pre production and planning bore the fruits of a great location, technojib, gorgeous wedding dress and a red vespa. Everything was in place. The icing on the cake was my amazing crew: Daniel Williams (DP) Danny Hagouel (jib operator), Steve Broxterman (1st AC), Lia Robin (makeup), Donavan Clark (gaffer), Maureen Sullivan (PA), Shannon Vergun and Frank Carrino. The perfect synergy of this crew led to a perfect shoot day. Now all i had to do was edit. I searched for some beautiful clips from past weddings and weaved them chronologically throughout the song. Here is the finished piece for you to enjoy!
A very special thanks to the Bloom Family, Jules Smith, Michael Lamper, Yoni Oscherowitz, Yuda Hagouel, Luis Naranjo, my colorist Dimitrios Papagiannis and our groom George Healy.
Over $20 million raised at Haim Saban-Chaired FIDF Gala Saluting IDF Soldiers in Los Angeles.
Over 1,000 attended the FIDF Western Region Gala, which featured musician Lionel Richie, David Foster and Friends, and a $150,000 donation from TV star Simon Cowell!
Over $20 million was raised at the annual Friends of the Israel Defense Forces (FIDF) Western Region Gala, Tuesday, October 22, 2013. More than 1,000 FIDF supporters and dignitaries from the United States and Israel gathered to express their support for the Israel Defense Forces (IDF). FIDF National Board Member and major supporter, Haim Saban, and his wife, Cheryl, served as chairs of the star-studded FIDF Gala that took place at the Beverly Hilton Hotel in Beverly Hills, CA.
Notable donations made at the event included $4.5 million from Rabbi Yechiel Eckstein, Founder and President of the International Fellowship of Christians and Jews, $3.5 million from Vicki and Ron Simms of Simms Commercial Development, $2.3 million from Cheryl and Haim Saban, $2 million from Younes Nazarian, Co-Founder of Qualcomm, and his wife Soraya, and $1 million from Larry Ellison, CEO of Oracle. Simon Cowell of American Idol and X-Factor also attended the event and announced a donation of $150,000 to benefit the IDF soldiers. The funds raised at the Gala will go towards wellbeing and educational programs for IDF soldiers.
The evening began with a cocktail reception, followed by dinner and a program, emceed by FIDF National and Western Region President, Julian Josephson, and featured remarkable performances by David Foster and Friends. Attendees were enthralled by the surprise performance of five-time Grammy Award winner, Lionel Richie. Among the many participants at the Gala were Avi Arad, CEO of Marvel Studios and Founder of Arad Productions Inc., and his wife Joyce, Avi Lerner, Co-Chairman of NuImage, brothers Maurice and Paul Marciano of Guess Jeans, Ben Silverman, Founder and CEO of Electus, and his wife Jennifer Cuoco, Casey Wasserman of Wasserman Media Group, and Eli Tene, Co-Founder, Co-Managing Director and Principal of Peak Corporate Network and a Co-Founder and former Co-Chairman of the Israeli American Council, and his wife Dafna.
A very touching moment at the event occurred when Lone Soldiers, brothers Tamir Lerner, a combat soldier in the elite IDF unit Golani, and Adee Lerner, an IDF paratrooper, surprised their parents, Ettie and Shmulik Lerner, on stage. This emotional family reunion, which brought the crowd to tears, was made possible by the FIDF Lone Soldiers Program, which brought the brothers from Israel to Los Angeles so they could surprise their parents.
“The Jewish and Israeli community in LA showed its support and love yesterday for the soldiers of Israel,” said Saban. “The event connects this warm community with IDF soldiers, and it is our opportunity to say thank you to the soldiers who defend the State of Israel.”
We were honored to be a part of it, not only filming the event, but also producing the video content shown during the evening.