This blog post is intended not only for event filmmakers and photographers, but all industry vendors and clients, who are interested in the current revolutionary changes in our world of photo and video.
The walls are tumbling down. The lines are becoming blurred. More and more photographers are adding video services to their line of products, and more and more videographers (filmmakers) are adding photography. What does this all mean?
The rush to do this accelerated when the Canon 5D MkII was introduced.

This is a 35mm DSLR that also shoots beautiful video images, better than any other videocamera on the market. Photographers started to salivate, thinking they could now add an additional revenue stream and become millionaires. Not to mention, if they sold video, then they would not have to work alongside a filmmaker who was vying for the same shot. Win-win!
On the other side of the fence, filmmakers (videographers), now shaking in their boots because photographers typically see the client first, were scrambling to see if they could exclusively team up with a photographer, or started to think about offering photography as a service.
So this seems to be the state of the industry as I write this. Here are my thoughts on this matter…
What photographers did not realize, or, are just now realizing, is that making movies is just not that easy. It is not simply an add on! It takes years of perfecting, and requires passion of the medium and 100% focus of your artistry. Just because you understand composition and light does not mean you can tell a compelling story manipulating moving images. One of the top photographers in the world proved this point when he proudly displayed a video he shot, on his blog. It was really poorly done, and instantly became a huge joke within the filmmaking community. Meanwhile his still images were simply outstanding!
I attended the WPPI (Wedding Photographers International) convention earlier this year and there was an enormous buzz amongst photographers, eager to add filmmaking services. Since then I have seen the initial excitement die off, as soon as these already busy photographers, discovered the workflow involved in making an event film. It’s not just filming moving images, but it also involves processing, editing, color grading and outputting (authoring) to a delivery medium (DVD). Hours and hours of post-production. That definitely scared a few people off! I would suggest photographers look to established filmmakers for collaboration, and not try to do everything themselves, or at least get educated by attending conventions like WEVA, ReFrame and InFocus, or independent workshops put on by the creme of the crop event filmmakers such as Joshua Smith, Still Motion ,The Von Lanken’s, Jeff Wright, to name a few. I might even put one together again if i can just find the time!
On the other side of the fence I recently attended a couple of those filmmaking conventions, WEVA & ReFrame. Filmmakers were abuzz about taking a still image from video and printing it, thus ultimately eliminating the need for photographers at events. The results look really good, and are getting better with every new camera release. In fact recently, a national publication (Maxim?) printed their cover from a video still taken from the Red camera.
So, what I can perhaps foresee in the future is less and less photography will be needed at the event party. I don’t think a still image from video can replace a gifted photographer composing a family portrait, manipulated with just the right amount of light… just yet. However, I can see a photo album of exciting candid moments all taken from the filmmaker (videographer), sitting on the client’s coffee table.
Interesting times. I love photography. I love taking stills, non professionally though. I think I am pretty decent. See below (pro photographers are probably laughing at me now). However the thought of actually posing images at an event and dealing with the photography workflow is simply something I have no desire to do.
Some early adopters of Convergence (fusion) have done it very well. My friend Robert Evans springs to mind. He had the foresight to collaborate with a very gifted filmmaker, Curt Apanovich, thus promoting and combining two legitimate art forms for their clients. This for me was the winning combination. Something I would like to do, if I could find the right photographer who might be interested in collaboration.
So at some point in the future I would love to offer photography to my clients, I just have not figured out the best way yet. But as convergence continues to become part of our reality…I will!



